Global Stars System For Services

the Global Star Rating System is an internationally recognized methodology designed to evaluate and rate service channels on a scale from 2 to 7 stars, based on the results of independent assessments and customer experience evaluations. This system empowers both government and private sector entities to measure, enhance, and transform how they deliver services across all customer touchpoints.

Built on 8 foundational pillars and supported by 35 sub-pillars, the system provides a comprehensive framework that assesses every aspect of the customer journey. Key focus areas include:

  • Customer Experience

  • Service Efficiency

  • Innovation

  • Human Resource Empowerment

  • Integrated Technology

  • Operational Excellence

  • Governance and Compliance

  • Service Design and Accessibility

The development of this pioneering system is a key initiative under the Emirates Program for Excellence in Government Services, which seeks to elevate service delivery standards by emphasizing customer centricity, employee engagement, and institutional efficiency.

Launched in the United Arab Emirates, the Global Star Rating System is the first of its kind globally, setting a world-class benchmark for excellence in service provision. Its structured approach enables organizations to deliver seven-star quality services, driving innovation, accountability, and sustained customer satisfaction.

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